00700nam a2200217Ia 4500 0000025424 20251012174825.0 230522s2020 mau eng 9781633694026 EPU eng EPU rda 658.8/343 MAT 2020 THE CONTEXT MARKETING REVOLUTION How to Motivate Buyers in the Age of Infinite Media Mathew Sweezey. Boston, MA Harvard Business Review Press, [2019] 257 pages 24cm text rdacontent unmediated rdamedia volume rdacarrier Consumers' preferences. Context effects (Psychology) 0000012200 11351 11351 0 0 0 0 KEM KEM 2023-05-22 0 0000012200 2025-10-12 08:37:03 2025-10-12 OS