THE LEAN STARTUP  How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses 
Eric Ries.  
 - 320 p.  22 cm. 
<br/><br/><label>ISBN: </label>9781524762407 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumers' preferences.<br/>New business enterprises.