01481nam a22003017a 4500 23911091 KE 20251217133905.0 cr_||||||||||| 251029b my ||||| |||| 00| 0 eng d 2024037422 9781394273614 (hardback) 23911091 KE eng KE rda 658.8 MAR 2025 Kihn, Martin author CUSTOMER 360 HOW DATA, A1, AND TRUST CHANGE EVERYTHING Martin Kihn & Andrea Chen Lin 1 online resource rdacontent text rdamedia unmediated rdacarrier volume Includes index "The indispensable guide to the next wave of customer engagement from the team behind the world's leading customer relationship platform. Rooted in real-world examples, this book is the first to look at how leading companies are using new technologies like Data Clouds and Generative AI to transform their customers' experience across the entire lifecycle. In the same way that Customer Data Platforms revolutionized marketing, a new breed of platforms AI is breaking down barriers between departments like marketing and service and commerce -- and finally giving customers an experience that can Start Making Sense." Customer services Technological innovations Artificial intelligence Chen Lin, Andrea author ddc BOK 0 12262 12262 0 0 ddc 0 0 KEM KEM 2025-10-29 1 658.8 MAR 2025 1000013455 2026-04-29 14:28:35 2026-04-21 2025-10-29 BOK