HOW DATA, A1, AND TRUST CHANGE EVERYTHING Kihn, Martin creator author Chen Lin, Andrea author text my monographic eng

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1 online resource "The indispensable guide to the next wave of customer engagement from the team behind the world's leading customer relationship platform. Rooted in real-world examples, this book is the first to look at how leading companies are using new technologies like Data Clouds and Generative AI to transform their customers' experience across the entire lifecycle. In the same way that Customer Data Platforms revolutionized marketing, a new breed of platforms AI is breaking down barriers between departments like marketing and service and commerce -- and finally giving customers an experience that can Start Making Sense." Martin Kihn & Andrea Chen Lin Includes index Technological innovations Artificial intelligence 9781394273614 2024037422 KE 251029 20251217133905.0 23911091 eng