Kim, W. Chan <br/><br/>
BLUE OCEAN SHIFT  BEYOND COMPETING : PROVEN STEPS TO INSPIRE CONFIDENCE AND SEIZE NEW GROWTH 
W. Chan Kim, Renée Mauborgne. 
 - First edtion 
 - xi, 322 pages  illustrations  24 cm 
<br/><br/><label>ISBN: </label>9780316314046 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products.<br/>Market segmentation.
<br/><br/><label>Dewey Class. No.: </label>658.8