TY  - BOOK
AU  - Kim,W.Chan
TI  - BLUE OCEAN SHIFT: BEYOND COMPETING : PROVEN STEPS TO INSPIRE CONFIDENCE AND SEIZE NEW GROWTH
SN  - 9780316314046
U1  - 658.8 23
PY  - 2017///]
CY  - New York 
PB  - Hachette Books
KW  - New products
KW  - Market segmentation
ER  -