Morace Christopher,
Transform : How Leading Companies Are Winning with Disruptive Social Media /
CHRISTOPHER MORACE, SARA GAVISER LESLIE
- 240 pages ; 24 cm
Includes bibliographical references and index
Morace outlines the strategic steps every leader must take in order to compete in today's constantly shifting business landscape.
9780071826594 RM101.10
Social media--Marketing
Internet marketing
Social media--Management