Morace Christopher,

Transform : How Leading Companies Are Winning with Disruptive Social Media / CHRISTOPHER MORACE, SARA GAVISER LESLIE - 240 pages ; 24 cm

Includes bibliographical references and index

Morace outlines the strategic steps every leader must take in order to compete in today's constantly shifting business landscape.

9780071826594 RM101.10


Social media--Marketing
Internet marketing
Social media--Management