01594aam a2200277 i 4500001000300000003000300003005001700006008004100023020003800064040001600102041000800118100002700126245013300153250001800286264003800304300002700342336002100369337002500390338002300415500001900438504003200457520075300489650001701242650002401259700003301283KEKE20260421105321.0171009t20172017nyu    e      001 0 eng d  a9780316314046qhardbackcRM119.90  aKEbengcKE  aENG1 aKim, W. Chan,eauthor.10aBLUE OCEAN SHIFT :bBEYOND COMPETING : PROVEN STEPS TO INSPIRE CONFIDENCE AND SEIZE NEW GROWTH /cW. CHAN KIM, RENÉE MAUBORGNE  aFirst Edition 1aNew York :bHACHETTE BOOKS,c2017  axi, 322 pages ;c24 cm  atext2rdacontent  aunmediated2rdamedia  avolume2rdacarrier  aIncludes index  aBibliography: pages 305-307  aBlue Ocean Shift is the essential follow up to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organisation from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organisation to new heights of confidence, market creation, and growth.10aNew products20aMarket segmentation1 aMauborgne, Renée,eauthor.