01921aam a2200385 i 4500 KE KE 20260421105321.0 171009t20172017nyu e 001 0 eng d 9780316314046 hardback RM119.90 201803151403 marsila 201803151402 marsila 201803050953 faezah KE eng KE ENG klp 658.802 BLU 2017 Kim, W. Chan, author. BLUE OCEAN SHIFT : BEYOND COMPETING : PROVEN STEPS TO INSPIRE CONFIDENCE AND SEIZE NEW GROWTH / W. CHAN KIM, RENÉE MAUBORGNE First Edition New York : HACHETTE BOOKS, 2017 xi, 322 pages ; 24 cm text rdacontent unmediated rdamedia volume rdacarrier Includes index Bibliography: pages 305-307 Blue Ocean Shift is the essential follow up to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organisation from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organisation to new heights of confidence, market creation, and growth. New products Market segmentation Mauborgne, Renée, author. ddc BOK 0 1001367786 1001367787 1001367788 102475702/D 112475703/D BD102475704/D 12690 12690 0 0 ddc 0 0 KEM KEM 2026-04-20 0 658.802 BLU 2017 1000014016 2026-04-20 16:20:00 2026-04-20 BOK