BEYOND COMPETING : PROVEN STEPS TO INSPIRE CONFIDENCE AND SEIZE NEW GROWTH Kim, W. Chan creator author. Mauborgne, Renée author. text nyu 2017 2017 First Edition monographic eng ENG

print

xi, 322 pages ; 24 cm Blue Ocean Shift is the essential follow up to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organisation from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organisation to new heights of confidence, market creation, and growth. adult W. CHAN KIM, RENÉE MAUBORGNE Includes index Bibliography: pages 305-307 New products Market segmentation 9780316314046 KE 171009 20260421105321.0 KE eng