Marketing management  an Asian perspective 
Philip Kotler ... [et al.].  
 - 3rd ed. 
 - Singapore ;  New York  Prentice Hall  2003.  
 - xxvi, 771p.  col.ill.  26cm. 
<br/><br/>Includes bibliographical references and indexes.  
<br/><br/><label>ISBN: </label>0131001353 (pbk.) 0131066250 (hard)