00484nam a2200145Ia 4500001001100000005001700011008004100028020002200069020002200091245007700113250001200190260004900202300003300251504005400284000000012520251012174252.0 030717s2003 si a b 001 0 eng a0131001353 (pbk.) a0131066250 (hard)00aMarketing managementban Asian perspectivecPhilip Kotler ... [et al.].  a3rd ed. aSingapore ;aNew YorkbPrentice Hallc2003.  axxvi, 771p.bcol.ill.c26cm. aIncludes bibliographical references and indexes.