Marketing management  an Asian perspective 
Philip Kotler ... [et al.].  
 - 4th ed. 
 - Singapore ;  New York  Prentice Hall  2006.  
 - xxxiii, 830 p.  col. ill. ;  28 cm. 
<br/><br/>Includes bibliographical references and indexes.  
<br/><br/><label>ISBN: </label>0131982621 9780131982628 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Marketing--Management--Asia