Marketing metrics  50+ metrics every executive should master 
Paul W. Farris ... [et al.].  
 - Upper Saddle River, N.J.  Wharton School Pub.  c2006.  
 - xvi, 359p.  ill.  25cm. 
<br/><br/>Includes bibliographical references (p. 335-337) and index.  
<br/><br/>Introduction -- Share of hearts, minds, and markets -- Margins and profits -- Product and portfolio management -- Customer profitability-- Sales force and channel management -- Pricing strategy -- Promotion -- Advertising media and Web metrics -- Mark eting and finance -- The marketing metrics x-ray. 
<br/><br/><label>ISBN: </label>0131873709 (hardback : alk. paper) 9780131873704 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Marketing--Mathematical models.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .M35543 2006