TY  - BOOK
TI  - Marketing metrics: 50+ metrics every executive should master
SN  - 0131873709 (hardback : alk. paper)
AV  - HF5415.2 .M35543 2006
PY  - 2006///.
CY  - Upper Saddle River, N.J.
PB  - Wharton School Pub.
KW  - Marketing research
KW  - Marketing
KW  - Mathematical models
N1  - Includes bibliographical references (p. 335-337) and index.; Introduction -- Share of hearts, minds, and markets -- Margins and profits -- Product and portfolio management -- Customer profitability-- Sales force and channel management -- Pricing strategy -- Promotion -- Advertising media and Web metrics -- Mark eting and finance -- The marketing metrics x-ray
ER  -