Analysis for marketing planning 
Donald R. Lehmann, Russell S. Winer.  
 - 5th ed. 
 - Boston, Mass.  McGraw-Hill Irwin  c2002.  
 - xii,256 p.  ill.  23cm. 
<br/><br/>Includes bibliographical references and index.  
<br/><br/><label>ISBN: </label>0070275475 (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.--United States