TY  - BOOK
TI  - Analysis for marketing planning
SN  - 0070275475 (alk. paper)
PY  - 2002///.
CY  - Boston, Mass.
PB  - McGraw-Hill Irwin
KW  - Marketing
KW  - United States
KW  - Management
N1  - Includes bibliographical references and index.
ER  -