TY - BOOK TI - Max-e-marketing in the net future: seven imperatives for outsmarting the competition in the net economy SN - 0071364722 AV - HF5415.1265 .R36 2001 PY - 2001///. CY - New York PB - McGraw-Hill KW - Business enterprises KW - Computer networks KW - Internet marketing N1 - Includes index. ER -