Strategic marketing problems  cases and comments 
Roger A. Kerin, Robert A. Peterson.  
 - 9th ed. 
 - Upper Saddle River, N.J.  Prentice Hall  c2001.  
 - xiii, 729 p.  ill.  29 cm. 
<br/><br/>Includes bibliographical references and indexes.  
<br/><br/><label>ISBN: </label>0130276618 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making--Case studies.<br/>Marketing--Management--Case studies.
<br/><br/><label>LC Class. No.: </label>HF5415.135  / .K47 2001