TY  - BOOK
TI  - Strategic marketing problems: cases and comments
SN  - 0130276618
AV  - HF5415.135 .K47 2001
PY  - 2001///.
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - Marketing
KW  - Decision making
KW  - Case studies
KW  - Management
N1  - Includes bibliographical references and indexes.
ER  -