Marketing of high-technology products and innovations 
Jakki Mohr, Sanjit Sengupta, Stanley Slater.  
 - 2nd ed. 
 - Upper Saddle River, N.J .  Pearson/Prentice Hall  c2005.  
 - xx, 450p.  ill.  25cm. 
<br/><br/>Includes bibliographical references and index.  
<br/><br/><label>ISBN: </label>0131411683 
<br/><br/><label>Subjects--Topical Terms: </label><br/>High technology industries--Marketing.
<br/><br/><label>LC Class. No.: </label>HC79.H53  / M64 2005