00566nam a2200157Ia 4500001001100000005001700011008004100028020001500069050002300084245010500107250001200212260006200224300002700286504005200313650004300365000000013120251012174400.0  040324s2005    njua     b    001 0 eng  a013141168300aHC79.H53bM64 200510aMarketing of high-technology products and innovationscJakki Mohr, Sanjit Sengupta, Stanley Slater.   a2nd ed.  aUpper Saddle River, N.J .bPearson/Prentice Hallcc2005.   axx, 450p.bill.c25cm.  aIncludes bibliographical references and index.  0aHigh technology industriesxMarketing.