Developing the public relations campaign  a team-based approach 
Randy Bobbitt, Ruth Sullivan.  
 - Boston  Pearson/Allyn and Bacon  2005.  
 - xvii, 284p.  ill.  24cm. 
<br/><br/>Includes bibliographical references (p. 249-264) and index.  
<br/><br/><label>ISBN: </label>0205359248 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations.