Measuring marketing  103 key metrics every marketer needs 
John Davis.  
 - Singapore ;  Hoboken, NJ  John Wiley & Sons (Asia)  c2007.  
 - xvii, 408 p.  ill.  26 cm. 
<br/><br/>Includes bibliographical references and index.  
<br/><br/><label>ISBN: </label>0470821329 9780470821329 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Marketing--Evaluation.
<br/><br/><label>LC Class. No.: </label>HF5415  / .D366 2007