00897nam a2200205Ia 4500001001100000005001700011008004300028020001500071020001800086050002300104245007600127260006400203300003100267504005200298650002400350650002700374856009300401856010600494856009100600000000032920251012174403.0  070206s2007    si a     b    001 0 eng d  a0470821329  a978047082132900aHF5415b.D366 200710aMeasuring marketingb103 key metrics every marketer needscJohn Davis.   aSingapore ;aHoboken, NJbJohn Wiley & Sons (Asia)cc2007.   axvii, 408 p.bill.c26 cm.  aIncludes bibliographical references and index.  0aMarketing research. 0aMarketingxEvaluation.413Table of contents onlyuhttp://www.loc.gov/catdir/enhancements/fy0714/2007295268-t.html 423Contributor biographical informationuhttp://www.loc.gov/catdir/enhancements/fy0740/2007295268-b.html423Publisher descriptionuhttp://www.loc.gov/catdir/enhancements/fy0714/2007295268-d.html