TY  - BOOK
TI  - Measuring marketing: 103 key metrics every marketer needs
SN  - 0470821329
AV  - HF5415 .D366 2007
PY  - 2007///.
CY  - Singapore, Hoboken, NJ
PB  - John Wiley & Sons (Asia)
KW  - Marketing research
KW  - Marketing
KW  - Evaluation
N1  - Includes bibliographical references and index.
UR  - https://www.loc.gov/catdir/enhancements/fy0714/2007295268-t.html 
UR  - https://www.loc.gov/catdir/enhancements/fy0740/2007295268-b.html
UR  - https://www.loc.gov/catdir/enhancements/fy0714/2007295268-d.html
ER  -