Full price  competing on value in the new economy 
Thomas J. Winninger.  
 - Chicago  Dearborn Trade  2000.  
 - xvi, 198p.  23cm. 
<br/><br/> Includes index.  
<br/><br/><label>ISBN: </label>0793139546 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Competition.<br/>Consumer satisfaction.<br/>Prices.<br/>Quality of products.<br/>Value.