TY  - BOOK
TI  - Full price: competing on value in the new economy
SN  - 0793139546
PY  - 2000///.
CY  - Chicago
PB  - Dearborn Trade
KW  - Competition
KW  - Consumer satisfaction
KW  - Prices
KW  - Quality of products
KW  - Value
N1  - Includes index.
ER  -