Franchise organizations Jeffrey L. Bradach. - Boston, Mass. Harvard Business School Press c1998. - viii, 237 p. ill. 25 cm.

Includes bibliographical references (p. 219-227) and index.

087584832X (alk. paper)


Chain restaurants--Management.
Franchises (Retail trade)--Management.

TX911.3.M27 / B72 1998