Entrepreneurship and small business management
Earl C. Meyer, Kathleen R. Allen.
- 2d ed.
- New York Glencoe/McGraw-Hill c2000.
- xvi, 448 p. col. ill. 27 cm. + 1 teacher's annotated ed. + 1 student workbook + 1 assessment package.
Includes index.
What is entrepreneurship? -- Your potential as an entrepreneur -- Recognizing opportunity -- Global opportunities -- Feasibility and business planning -- Market analysis -- Types of business ownership -- The legal environment -- Site selection and lay out planning -- The marketing plan -- The price strategy -- The promotion strategy -- The promotion strategy : developing and managing sales -- Preparing and planning to manage -- Managing purchasing and inventory -- Production management and distribution -- Managing operations and staffing -- Managing human resources -- Financing your business -- Financial management -- Accounting and record keeping -- Risk management -- Making your business grow -- Social and ethical responsibility.
This program can help your students become successful in creating and running a small business. Its focus is on selecting a business, preparing a business plan, and managing an ongoing operation. Seventy percent of high school students say they want t o start their own businesses. This completely revised program provides them with the information and skills that lead to success. It also benefits student-employees by giving them an appreciation for the realities of business, and it helps all students understand there role as a consumer. - Publisher.