Essentials of marketing  text and cases 
Geoffrey Lancaster, Lester Massingham.  
 - 3rd ed. 
 - London ;  New York  McGraw-Hill Pub. Co.  c1999.  
 - vii, 539 p.  ill.  25 cm. 
<br/><br/>Includes bibliographical references and index.  
<br/><br/><label>ISBN: </label>0077094379 9780077094379 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Case studies.
<br/><br/><label>LC Class. No.: </label>HF5415  / .L2625 1999