TY  - BOOK
TI  - Essentials of marketing: text and cases
SN  - 0077094379
AV  - HF5415 .L2625 1999
PY  - 1999///.
CY  - London, New York
PB  - McGraw-Hill Pub. Co.
KW  - Marketing
KW  - Case studies
N1  - Includes bibliographical references and index.
ER  -