00751nam a2200157Ia 4500001001100000005001700011008004300028020002200071020002500093245007100118260004400189300003000233504005200263520025200315650002600567000000246520251012174426.0  010816s2000    enka     b    001 0 eng d  a0077095618 (pbk.)  a9780077095611 (pbk.)10aIntroductory economics for business and managementcJulian Gough.   aLondon ;aNew YorkbMcGraw-Hillc2000.   axiv, 354 p.bill.c25 cm.  aIncludes bibliographical references and index.   aDesigned as an introductory text for those new to economics, this book demonstrates the contributions made by economics to organisations. It illustrates how economic factors impact on other business functions such as marketing, IT and purchasing.  0aManagerial economics.