Introductory economics for business and management
text
e
London
McGraw-Hill Publishing Company
2000
monographic
0 e
354 s.
Designed as an introductory text for those new to economics, this work demonstrates the contributions made by economics to organisations. It illustrates how economic factors impact on other business functions such as marketing, IT, purchasing and pers onnel.
Introduction -- economics and business; business objectives; demand; advertising; production; costs; markets and competition; pricing; growth; international business; economics; conclusion.
¢konomi
Lµreb²ger
Management
0077095618
9780077095611
1112
20251012174426.0
0000002466