TY  - BOOK
TI  - Introductory economics for business and management. 
SN  - 0077095618
PY  - 2000///.
CY  - London
PB  - McGraw-Hill Publishing Company
KW  - ¢konomi
KW  - Lµreb²ger
KW  - Management
N1  - Introduction -- economics and business; business objectives; demand; advertising; production; costs; markets and competition; pricing; growth; international business; economics; conclusion.
N2  - Designed as an introductory text for those new to economics, this work demonstrates the contributions made by economics to organisations. It illustrates how economic factors impact on other business functions such as marketing, IT, purchasing and pers onnel
ER  -