Readings in modern marketing 
John A. Quelch.  
 - Hong Kong  Chinese University Press  c2006.  
 - xii, 755 p.  ill.  24 cm. 
<br/><br/>Includes bibliographical references.  
<br/><br/><label>ISBN: </label>9629962403 9629962799 9789629962401 9789629962791 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .Q83 2006