Marketing management viewpoints;  commentary and readings 
[by] S. George Walters, Morris L. Sweet [and] Max D. Snider.  
 - 2d ed. 
 - Cincinnati,  South-western Pub. Co.  [1970]  
 - viii, 536 p  illus  24 cm. 
<br/><br/> First published in 1962 under title: Readings in marketing.  
<br/><br/>Includes bibliographical references.  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415  / .W313 1970