00653nam a2200181Ia 4500 0000005897 20251012174445.0 700915s1970 ohua b 001 0 eng HF5415 .W313 1970 658.8/008 Marketing management viewpoints; commentary and readings [by] S. George Walters, Morris L. Sweet [and] Max D. Snider. 2d ed. Cincinnati, South-western Pub. Co. [1970] viii, 536 p illus 24 cm. First published in 1962 under title: Readings in marketing. Includes bibliographical references. Marketing Management. 3846 3846