Marketing management viewpoints
commentary and readings
text
bibliography
o
Cincinnati
South-western Pub. Co.
[1970]
2d ed.
monographic
0 e
viii, 536 p illus 24 cm.
[by] S. George Walters, Morris L. Sweet [and] Max D. Snider.
First published in 1962 under title: Readings in marketing.
Includes bibliographical references.
Marketing
Management
HF5415 .W313 1970
7009
20251012174445.0
0000005897