TY  - BOOK
TI  - Marketing management viewpoints: commentary and readings
AV  - HF5415 .W313 1970
PY  - 1970///]
CY  - Cincinnati
PB  - South-western Pub. Co.
KW  - Marketing
KW  - Management
N1  - First published in 1962 under title: Readings in marketing.; Includes bibliographical references.
ER  -