00653nam a2200181Ia 4500001001100000005001700011008004100028050002300069090001400092245012500106250001100231260004900242300003100291500006500322504004200387650002700429999001500456000000589720251012174445.0  700915s1970    ohua     b    001 0 eng00aHF5415b.W313 197000a658.8/00810aMarketing management viewpoints;bcommentary and readingsc[by] S. George Walters, Morris L. Sweet [and] Max D. Snider.   a2d ed.  aCincinnati,bSouth-western Pub. Co.c[1970]   aviii, 536 pbillusc24 cm.  aFirst published in 1962 under title: Readings in marketing.   aIncludes bibliographical references.  0aMarketingxManagement.  c3846d3846