Innovative behavior and communication 
[by] Thomas S. Robertson.  
 - New York,  Holt, Rinehart and Winston  [1971]  
 - xiv, 331 p  illus  24 cm. 
<br/><br/>Bibliography: p. 295-320.  
<br/><br/><label>ISBN: </label>0030791057 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Diffusion of innovations.<br/>Marketing.<br/>New products.
<br/><br/><label>LC Class. No.: </label>HF5415  / .R554