00590nam a2200205Ia 4500 0000006323 20251012174450.0 710921s1971 nyua b 001 0 eng 0030791057 n-us--- HF5415 .R554 658.8 Innovative behavior and communication [by] Thomas S. Robertson. New York, Holt, Rinehart and Winston [1971] xiv, 331 p illus 24 cm. Bibliography: p. 295-320. Diffusion of innovations. Marketing. New products. 4101 4101