TY  - BOOK
TI  - Innovative behavior and communication
SN  - 0030791057
AV  - HF5415 .R554
PY  - 1971///]
CY  - New York
PB  - Holt, Rinehart and Winston
KW  - Diffusion of innovations
KW  - Marketing
KW  - New products
N1  - Bibliography: p. 295-320.
ER  -