TY  - BOOK
TI  - Marketing information products and services: a primer for librarians and information professionals
SN  - 0889368171 (cover)
AV  - Z716.3 .M292 1999
PY  - 1999///.
CY  - New Delhi, New York
PB  - Tata McGraw-Hill Pub. Co.
KW  - Information services
KW  - Public relations
KW  - India
KW  - Marketing
KW  - Libraries
KW  - Marketing research
N1  - "International Development Research Centre."; Includes bibliographical references.
N2  - Contributed articles presented at a workshop held in 1994.
ER  -