Marketing management :  analysis, planning, and control 
Philip Kotler.  
 - 5th ed. 
 - Englewood Cliffs, N.J.  Prentice-Hall  c1984.  
 - xxi, 792 p.  ill.  25 cm. 
 - Prentice-Hall series in marketing. .
<br/><br/>Includes bibliographical references and indexes.  
<br/><br/><label>ISBN: </label>0135579279 0135580242 9780135579275 9780135580240 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing. swd <br/>Marketingmanagement. swd <br/>Management. gtt <br/>Marketing. gtt 
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .K64 1984