TY  - BOOK
TI  - Marketing management: analysis, planning, and control
SN  - 0135579279
AV  - HF5415.13 .K64 1984
PY  - 1984///.
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - Marketing
KW  - Management
KW  - swd
KW  - Marketingmanagement
KW  - gtt
N1  - Includes bibliographical references and indexes.
ER  -