Marketing management :  analysis, planning, and control 
Philip Kotler.  
 - 5th ed. 
 - London  Prentice-Hall  c1984.  
 - xxi, 792 p.  col. ill.  24 cm. 
 - Prentice-Hall series in marketing. .
<br/><br/> Includes index.   Previous ed.: 1980.  
<br/><br/><label>ISBN: </label>0135580242 (pbk.) 9780135580240 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Subjects--Index Terms: </label>Marketing 
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .K68 1984