TY  - BOOK
TI  - Marketing management: analysis, planning, and control
SN  - 0135580242 (pbk.)
AV  - HF5415.13 .K68 1984
PY  - 1984///.
CY  - London
PB  - Prentice-Hall
KW  - Marketing
N1  - Includes index.; Previous ed.: 1980.
ER  -