TY  - BOOK
TI  - Marketing management: analysis, planning, and control
SN  - 0135579279 (ib.)
PY  - 1984///
CY  - London
PB  - Prentice-Hall
KW  - analyse
KW  - juss/²konomi
KW  - ledelse
KW  - markedsf²ring
KW  - markedsf²ringsledelse
KW  - markedskontroll
KW  - planlegging
ER  -